Privacy Policy

Last Updated: September 13, 2025

Amoria Foods Industry and Packaging LLC (“Amoria,” “we,” “us,” or “our”), a Jordanian company specialising in plant-based frozen foods, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website (the “Website”) or interact with us. This policy complies with the Hashemite Kingdom of Jordan’s Personal Data Protection Law (Law No. 24 of 2023) and other applicable laws, including the Electronic Transactions Law (Law No. 15 of 2015) and the Consumer Protection Law (Law No. 17 of 2017).

By using the Website, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Website. We may update this Privacy Policy periodically, and changes will be posted with an updated “Last Updated” date. Your continued use of the Website after changes constitutes your acceptance.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal data collected through:

  • The Website, including contact forms or other interactive features.
  • Communications with us, such as emails or inquiries about our plant-based frozen food products.
  • Any offline interactions, such as product inquiries made through authorised retailers.

This policy does not apply to third-party websites linked from our Website (e.g., social media platforms or retailer sites), which have their own privacy policies.

Note: Amoria does not sell products online through the Website. No payment or transactional data is collected via the Website.

2. Personal Data We Collect

We collect personal data as permitted under Jordanian law to provide information about our products and respond to your inquiries. The types of data we may collect include:

2.1 Data You Provide

  • Contact Information: Name, email address, phone number, or other details you provide when submitting inquiries via the Website’s contact form or emailing us.
  • Feedback or Comments: Information you share through feedback forms, surveys, or communications about our products.
  • Other Communications: Data included in messages or inquiries sent to us.

2.2 Automatically Collected Data

When you visit the Website, we may collect:

  • Technical Data: IP address, browser type, operating system, device type, and other usage information via cookies or similar technologies (see Section 6).
  • Usage Data: Pages visited, time spent on the Website, and click patterns to understand user preferences and improve the Website.

2.3 Data from Third Parties

We may receive data from third parties, such as:

  • Social media platforms, if you interact with our official accounts.
  • Authorised retailers, if you contact them about our products and they share your inquiry with us (with your consent).

We do not collect sensitive data (e.g., financial information, health data, or biometric data) unless voluntarily provided in communications, and we will process such data only with your explicit consent as required by the Personal Data Protection Law.

3. How We Use Your Personal Data

We process your personal data in accordance with the Personal Data Protection Law for the following purposes:

  • Respond to Inquiries: To answer your questions about Amoria products, availability, or ingredients.
  • Improve Our Services: To analyse Website usage and enhance user experience.
  • Marketing and Promotions: To send you updates about new products, recipes, or promotions, if you opt in to receive such communications.
  • Legal Compliance: To comply with Jordanian laws, such as consumer protection or food safety regulations enforced by the Jordan Food and Drug Administration (JFDA).
  • Customer Support: To address complaints or feedback about our products purchased from authorised retailers.

We process data based on:

  • Your consent (e.g., for marketing emails).
  • Legitimate business interests (e.g., Website analytics or responding to inquiries).
  • Legal obligations under Jordanian law.

4. Legal Basis for Processing

Under the Personal Data Protection Law, we process personal data only when we have a lawful basis, such as:

  • Consent: When you provide explicit consent (e.g., for marketing or contact form submissions).
  • Contractual Necessity: To fulfill requests or inquiries you initiate.
  • Legal Obligation: To comply with Jordanian regulations, such as consumer protection or data protection laws.
  • Legitimate Interests: For Website analytics, fraud prevention, or improving our services, provided your rights are not overridden.

5. Sharing Your Personal Data

We do not sell or rent your personal data. We may share your data only in the following cases:

  • Service Providers: With trusted third parties (e.g., IT providers or marketing agencies) who assist with Website operations or communications, subject to strict confidentiality agreements and compliance with Jordanian law.
  • Legal Requirements: If required by Jordanian authorities, courts, or law enforcement to comply with applicable laws, such as the Cybercrime Law (Law No. 27 of 2023).
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity, with notice to you and in compliance with data protection laws.
  • Authorised Retailers: If you inquire about product availability, we may share your contact details with retailers to assist you, only with your consent.

All data sharing complies with the Personal Data Protection Law, ensuring adequate safeguards.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your Website experience, analyse usage, and deliver relevant content. Cookies may collect technical and usage data (e.g., IP address, pages visited).

  • Types of Cookies:
    • Essential Cookies: Necessary for Website functionality.
    • Analytics Cookies: To understand user behavior and improve the Website.
    • Marketing Cookies: To deliver personalised promotions, if you opt in.
  • Your Choices: You can manage cookie preferences through your browser settings. Disabling cookies may affect Website functionality. For details, see our Cookie Policy (if applicable, or include cookie details here).

We comply with the Electronic Transactions Law and obtain your consent for non-essential cookies as required.

7. Data Security

We implement technical and organisational measures to protect your personal data, as required by the Personal Data Protection Law, including:

  • Encryption of data transmitted via the Website.
  • Secure storage of data on servers with restricted access.
  • Regular security assessments to prevent unauthorised access or data breaches.

However, no system is completely secure. We cannot guarantee absolute security but will promptly notify you and the relevant authorities of any data breach as required by law.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with Jordanian legal requirements. For example:

  • Contact form data is retained until your inquiry is resolved, unless you consent to marketing communications.
  • Analytics data is anonymised and retained for up to 24 months.
  • Data required for legal compliance (e.g., consumer complaints) is retained as mandated by law.

After the retention period, we securely delete or anonymise your data.

9. Your Rights Under Jordanian Law

Under the Personal Data Protection Law, you have the following rights:

  • Access: Request a copy of your personal data we hold.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal exceptions.
  • Restriction: Limit how we process your data in certain cases.
  • Objection: Object to processing based on legitimate interests (e.g., marketing).
  • Data Portability: Receive your data in a structured, commonly used format.
  • Withdraw Consent: Revoke consent at any time, without affecting prior processing.

To exercise these rights, contact us at [insert email, e.g., privacy@amoria.jo]. We will respond within the timeframe required by law (typically 30 days). You may also file complaints with the Jordanian Personal Data Protection Authority if you believe we have violated your rights.

10. International Data Transfers

As a Jordanian company, our servers and operations are primarily based in Jordan. If we transfer your data outside Jordan (e.g., to cloud service providers), we ensure compliance with the Personal Data Protection Law by using providers in jurisdictions with adequate data protection standards or implementing contractual safeguards.

11. Third-Party Links

The Website may link to third-party sites (e.g., social media or retailer websites). We are not responsible for their privacy practices. Review their policies before sharing personal data.

12. Children’s Privacy

The Website is not intended for individuals under 18. We do not knowingly collect personal data from minors. If we learn we have collected such data, we will delete it promptly.

13. Contact Us

For questions, requests, or complaints about this Privacy Policy or our data practices, contact us at:

We will respond promptly in accordance with Jordanian law. You may also contact the Jordan Consumer Protection Society or the Ministry of Industry, Trade, and Supply for consumer-related concerns.

14. Compliance with Jordanian Law

This Privacy Policy is designed to comply with the Personal Data Protection Law (Law No. 24 of 2023), the Electronic Transactions Law (Law No. 15 of 2015), and other relevant Jordanian regulations. We are committed to upholding your privacy rights and ensuring transparency in our data practices.

Thank you for choosing Amoria. We value your trust and are dedicated to protecting your personal data.

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